Our Story

ENLISTED Brand Apparel USA is built for the hardworking, the dedicated, and the relentless—the backbone of our nation. Inspired by the enlisted ranks of the military, our brand represents those who sweat, sacrifice, and push forward, no matter their path. Whether you serve in uniform, on the job, or in the daily grind, ENLISTED is for those who embrace hard work, perseverance, and the relentless pursuit of excellence.

Our signature chevron “E” and bold ENLISTED chest logo stand as symbols of strength, commitment, and pride. This brand isn’t just for the military—it’s for anyone who grinds, hustles, and earns their way. No matter where you come from or what you do, if you put in the work, you’re ENLISTED. Wear it with honor. Wear it with purpose--because you are the backbone.

David Satchell is the founder. 

As founder of ENLISTED Brand Apparel USA, my journey began with 30 years of service in the United States Air Force, where I had the privilege of leading as a Command Chief Master Sergeant. Throughout my career, I witnessed firsthand the grit, determination, and sacrifice of the enlisted force—the backbone of our military. That same spirit exists far beyond the uniform in every hardworking individual who shows up, grinds, and pushes forward no matter the challenge. ENLISTED is more than a brand; it’s a mindset, a tribute to those who earn their way through relentless effort and perseverance. I created this brand to honor that spirit, to give people something they can wear with pride—because no matter your path, if you put in the work, you’re ENLISTED.